In an article recently published on Linkedin, Aude Sibuet, Manager at Angie, critiques recent media coverage of “well-being at work.” Yoga classes and fresh fruit have been depicted as THE way to enhance employee experience, but that’s just a pretty picture. If you peel the paint away, you’ll see what’s really going on.
For some time there’s been this idea that companies should put aside cookie-cutter solutions like the one above and propose personalized solutions, whether they’re for employees or clients. Marketing departments have been working on this for years, building targeting solutions and automated marketing to personalize experiences.
So, what lessons can HR take from marketers to enhance employee experience?