Future of Work Archives - Julie Desk
Future of Work

Applying marketing concepts to employee experience and “well-being” at work

In an article recently published on Linkedin, Aude Sibuet, Manager at Angie, critiques recent media coverage of “well-being at work.” Yoga classes and fresh fruit have been depicted as THE way to enhance employee experience, but that’s just a pretty picture. If you peel the paint away, you’ll see what’s really going on.

For some time there’s been this idea that companies should put aside cookie-cutter solutions like the one above and propose personalized solutions, whether they’re for employees or clients. Marketing departments have been working on this for years, building targeting solutions and automated marketing to personalize experiences.

So, what lessons can HR take from marketers to enhance employee experience?

Future of Work

Managing the change in the “Human” part of Human Resources

47% of jobs could possibly be replaced by robots. 60% of careers in the future don’t exist yet. 50 % of skills currently considered valuable will be obsolete in the future.

We know the job market is in the midst of a major transformation, one that makes things uncertain for job seekers. It is thus necessary to invent a new model, that, rather than being imposed, should be built hand-in-hand with employees themselves.

Hackathons, internal entrepreneurial project incubators, innovations and so on, these are the kinds of initiatives companies have put into place to respond to innovation and better prepare employees for the future. But within these changes lies an opportunity for Human Resources to reinvent themselves, and focus on, what really matters: the “human” part of the job.